In 2025, the tourism industry has discovered an unlikely ally—video games. Countries worldwide are collaborating with developers to create tevitoto playable travel experiences that blend virtual and real exploration.
Japan’s Yokai Trails Online lets players unlock in-game rewards by visiting real shrines and landmarks. Meanwhile, Iceland’s EldurQuest uses AR geolocation to guide travelers through volcanic terrain.
“The boundary between tourism and gaming is dissolving,” said tourism futurist Dr. Lena Sato. “Games motivate travel and add layers of narrative to physical space.”
Governments are investing heavily in “gamified tourism.” France’s Ministry of Culture partnered with Ubisoft to launch Renaissance Routes, a game-tour hybrid exploring art history through augmented reality.
Analysts report a 22% boost in tourism engagement in cities featured in major game crossovers.
By merging discovery and play, 2025 may be remembered as the year gaming transformed travel from sightseeing into story-living.
